Sitch is an up-and-coming premium matchmaking startup with thousands of users. Their mission is to blend AI technology with human insight from in-house matchmakers to help members find dates without the endless swiping. Users share their preferences, and Sitch curates personalized matches, introducing them through group chats when both parties are interested.

During my collaboration with Sitch, I ideated a new brand language and identity, and created a new website plus social media graphics to align visual content with brand tone and goals.