Highmark Inc., headquartered in Pittsburgh, Pennsylvania, is a leading health and wellness organization dedicated to providing high-quality, accessible, and affordable healthcare solutions. As an independent licensee of the Blue Cross Blue Shield Association, Highmark serves approximately 7 million members across Pennsylvania, Delaware, West Virginia, and parts of New York. Their diversified services include health insurance, dental and vision coverage, and related health products, catering to both individual and group needs. 

Within Highmark Health, Tonic is the award-winning in-house creative agency responsible for developing innovative marketing and branding strategies.

As a designer at Tonic, I collaborated with stakeholders and marketing teams to develop digital marketing strategies, ad creative and print collateral for campaigns that highlight Highmark’s impact on healthcare accessibility and innovation.