Highmark is a leading health and wellness organization serving millions of members across the Mid-Atlantic as an independent Blue Cross Blue Shield licensee.

At Highmark Health’s in-house creative agency, Tonic, I worked as a Digital Creative Designer, partnering with marketing teams to create digital ad creative and print collateral while building modular comms systems on Figma and AdobeXD and in-house templates. My work translated strategy into modular, accessible assets, helping campaigns communicate Highmark’s impact on healthcare access and innovation with consistency across channels.